Countdown Rebranding To Woolworths: What happens to your Onecard?

Here’s everything you need to know about the Onecard as the countdown has begun to become Woolworths in a $400 million rebrand. You are required to read the article for more details and information. Follow us around for all the insights and fresh updates at the PKB News.

Countdown Rebranding To Woolworths

Countdown Rebranding To Woolworths

Recently, it was reported that Countdown is promising a new customer loyalty program which it says will provide more value and a materially improved fresh offer along with its announced $400 million rebranding and refurbishment. Many people reacted and questioned why it is coming amid a cost of living crisis. However, the timing of the changes was described by Consumer NZ as interesting. The consumer watchdog also decided loyalty schemes in general. Last week, the supermarket announced that it was ending its partnership with AA Smartfuel, meaning shoppers would no longer get points for fuel discounts with every expense. Reportedly, the additional details on any new offers remain scant.

It was believed that the supermarket giant will revert back to Woolworths from early next year. Significantly, the director of Countdown, Mark Wolfenden said that a new loyalty scheme would give more personalized value and experiences. He added that they look forward to sharing more details about that program later this year. On pushing more details by the Herald, a spokeswoman said that no comments are left at the stage and they will share more in the upcoming months. At the moment, Countdown’s Onecard members are offered a 3 cents per liter discount for every $100 spent in one week or 6 cents per liter for only $200 spent which can be redeemed at BP and Gas outlets. Scroll down to the next section for more details.

Interestingly, E-vouchers, worth $15 are also rewarded for every @2000 spent. These can be used towards shoppers’ next purchase or donated to charity. Not only this, but Onecard holders can also get deals on Club Price products. However, a spokeswoman for Consumer NZ said that loyalty programs increase competition and can it hard to tell who genuinely has the cheapest price. Significantly, last year, a Commerce Commission market study into supermarkets found they were making excess profits of around $1 million a day. As per the reports, the commission concluded that the competition was not working properly in the supermarket sector. The consumer’s spokeswoman said that they have been vocal about concerns that fundamental aspects of the supermarket sector.

Shreya Gupta

Contract Specialist with 3 years of experience in end-to-end Contract Lifecycle Management for clients with global and domestic operations.

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