The much-anticipated return of the Starbucks Pumpkin Spice Latte (PSL) in 2023 has generated excitement among its devoted fans, even during the summer months. This iconic beverage, associated with autumn flavors and a cozy atmosphere, has garnered a dedicated following that eagerly awaits its annual release. Inside information, shared by a Starbucks employee with the Instagram account Markie_devo, initially indicated that the PSL would reappear on August 29.
Starbucks PSL Release Date 2023
However, a subsequent update moved the launch date to August 24, possibly influenced by rumors of Dunkin’s August 16 release. The anticipation surrounding this announcement is well-founded, as it heralds the comeback of cherished autumn classics and the introduction of new seasonal delights. Long-standing favorites like the Pumpkin Cream Cold Brew and the Apple Crisp Oatmilk Macchiato will return, accompanied by newcomers like the Iced Apple Crisp Oatmilk Shaken Espresso and the tempting Baked Apple Croissant. Recognizing potential skeptics, Starbucks has traditionally introduced iced versions of its signature beverages during the transition between summer and fall. This strategic approach bridges the gap between the warmth of summer and the approaching autumn chill, providing a unique and enjoyable experience.
This timing aligns with the goal of launching the fall menu in August, when the weather is still conducive to enjoying iced treats. It’s a deliberate decision that allows customers to savor the seasonal essence while making the most of the final days of summer. In response to Parade magazine’s inquiry, Starbucks focused on their new summer creation, the Frozen Lemonade Starbucks Refreshers®, suggesting that full-scale fall celebrations are not yet in the spotlight. Prior to the Pumpkin Spice Latte taking center stage, Starbucks introduced summer offerings like the Chocolate Java Mint Frappuccino and the White Chocolate Macadamia Cream Cold Brew.
This was followed by the introduction of the delightful Frozen Lemonade Refreshers. From its initial report on June 29 to the July 27 update indicating the revised rumored release date, this evolving narrative highlights the growing anticipation for Starbucks’ fall menu, providing a tantalizing preview of autumn comfort amidst the summer warmth.