India: As division, our strategy both democratize and premiumize the market

As we know India has created history in a few years. Yes, India is a reputed country all over the world. All are praising the development of India. Yes, everyone is happy with this.  However, another news came out that The popularity of e-commerce and social media in India has played an important role in the restorative demand for beauty products over the past decades. The reports say that India is being discussed a lot more at the group level today. People are searching for the news and trying to gain details about this. We will use the best resources to deliver the right information about the news. Let’s continue the article.


According to the report, the president of the consumer products division at L’Oréal, Alexis Perakis-Valat mentioned during an interview that the high popularity of e-commerce and social media in India has been the important and major country in stimulating demand for beauty products over the past decade. This is giving support to the world’s largest beauty organization to attract more shoppers. Several things remain to tell you about the news, which you will find in the next section of the article.

On the basis of the report, Last week, the reputed person was in India, overseeing a portfolio of brands for the French beauty organization, including Nyx, Essie, L’Oréal Paris, Garnier, and Mixa. If we talk about the changes in India. In an interview, he was asked what changes are noticed by him. He replied that A decade ago when he entered India, he was living in China. He got the feeling that the market was shifting in a very traditional, very static direction where the giving out was static, the brands were the same for many years. Scroll down the page to learn more information about the news.

Furthermore, the Indian mass beauty market has changed more than it has maybe it was changed in 100 years, which is a big thing. The change came out just because of digital, social media, and e-commerce. He shared that he is observing those customers, who are very intelligent because they all know well. He shared that 3 brands are big brands including L’Oréal Paris, Garnier, and Maybelline. L’Oréal Paris got the title of the number one brand all over the world. This is a big thing for the company and a great achievement as well. He shared moreover thing in interview but these mnetioned things are important.

Rashmi Mathur

Rashmi Mathur has 11 years experience in the entertainment industry and has excelled throughout her professional life.

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